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William Glasser May 11, — August 23, was an American psychiatrist. Glasser was the developer of W. Edwards Deming 's workplace ideas, reality therapy and choice theory. Glasser positioned himself in opposition to conventional mainstream psychiatrists, who focus instead on classifying psychiatric syndromes as "illnesses" and prescribe psychotropic medications to treat mental disorders. Based on his wide-ranging and consulting clinical experience, Glasser applied his theories to broader social issues, such as education, management, and marriage, to name a few.