In December of that year he formed the Athletic Model Guild to market his photos, and "physique photography" was born. Before Mizer there were body builders and men who photographed them, but AMG photos, even those of the same men, were different, subtly provocative, discretely aimed at a gay audience. They weren't nude, but showed as much as the law allowed in In Mizer launched Physique Pictorial , America's first indisputably gay magazine , bringing his photos of top straight body builders to grateful readers worldwide. By the late '50s Mizer had photographed over 1, men, moving from the beach to his quirky Los Angeles studio, where he introduced props including Greek columns, Roman headdresses, rear projection, and famously, his mother's glassware, for theatrical Hollywood effect.
Martin Milner Is a Lucky SOB
About: Athletic Model Guild
This article will be permanently flagged as inappropriate and made unaccessible to everyone. Are you certain this article is inappropriate? Email Address:. Mizer began his business by taking pictures of men that he knew. His subjects would often pose for pictures which illustrated fitness tips and the like, but were also viewed as homoerotic material. The formula used by AMG consisted of images moving and still of hunky young men doing bodybuilding poses, or perhaps wrestling in pairs. Mizer did appear in court to face several charges over the years, including obscenity, drug use, and prostitution.
Athletic Model Guild
The preservation of nearly one million negatives, slides and movies, which represent almost 60 years of the history of all-male erotica, was assured today by the acquisition of Athletic Model Guild AMG of Los Angeles by Dennis Bell of El Cerrito California. Bell purchased the entire estate of Bob Mizer, founder of AMG, for an undisclosed sum and will reform the company. He plans to manage, market and preserve one of the most outstanding collections of all-male physique photography and film production in the world.
Archive of nine silver gelatin contact sheets, with each contact sheet containing photos of male models photographed for the Athletic Model Guild or AMG during the early-mid s. These contact sheets functioned as both an index of models each sheet has an alphanumeric index number and a means of advertising photos that could be ordered by "customers" pricing and contact information are noted at the bottom of each sheet. Mizer took the approach of photographing men that he knew, both gay and straight. His subjects would often pose for pictures, which, while ostensibly meant to illustrate fitness tips and the like, were actually produced and published as homoerotic ephemera. A majority of the early AMG films and photos were sexually ambiguous in nature.